The Armstrong Global Brand

Armstrong seeks to be the best global thermal utility solutions provider. Achieving this vision requires that we all remain solidly aligned to our company’s core beliefs, and that we uphold the global consistency of our culture and brand. By creating enjoyable experiences for our customers, partners and each other, we continue to distinguish Armstrong International with everything we do.

Strategy Pipeline

Strategy Pipeline

Sage Brand Position

One of our greatest strengths is the wealth of knowledge, experience and insight we have derived from more than a century of providing thermal utility system solutions for satisfied customers all over the world.

Knowledge Transfer

Knowledge Not Shared Is Energy Wasted®. Share our in-depth knowledge and expertise to help customers make the smartest possible decisions for their companies.

Thermal System Solutions Focus

Apply a holistic approach that considers the customer’s entire thermal utility system to better identify the root cause of current or potential problems.

Strategy Pipeline

Understand Customer Pain Points

Strive to help customers solve problems with their businesses as well as their thermal utility systems by being a partner that understands their industries and issues.

Reflect the Voice of the Customer

Engage in value selling by going beyond what our individual products can do and encompass the value and ROI our complete, fully integrated system solutions bring to our customers.

Drive Customer Loyalty

Unleash the full power of Armstrong’s exceptional products, technology, services, and knowledge to maximize customer loyalty, share of spend, and share of mind.

Strategy Pipeline

Cultural Alignment

Dedicate efforts to providing an enjoyable experience for every customer, partner and employee of Armstrong, every single time.

Differentiate

Delight our customers and make their lives easier by making Armstrong the simplest, most enjoyable company to do business with.

The Right People. The Right Process.

Demonstrate our shared commitment to unwavering quality, continuous improvement, timely delivery, responsive service, and enjoyable experiences for every customer.

Importance of Branding

The rising significance of marketing in the sales cycle.

Traditionally, industrial companies have invested heavily in direct sales while relegating marketing to a lesser role in both perception and budget heft. Marketing once supported only the first 10% of the sales process, with direct sales taking over thereafter. Research has shown, however, that this landscape is changing dramatically. Customers now have access to a growing arsenal of online tools for gathering and analyzing information digitally, and they are using them. So proficiently, in fact, that today’s buyers are taking themselves through 70% of their own buying process. This reduces the burden on direct sales and expands it substantially for marketing—not only in terms of work volume, but in scope and responsibilities as well. (Source: http://www.business2community.com)

 

Standardization Supports Global Brand Value

Standardization supports global brand value.

Consistency, standardization and seamless execution are vital to ensuring continuity throughout the global Armstrong brand. Standardization around common infrastructure and corporate best practices enhances our ability to: provide consistent quality and enjoyable experiences; gain manufacturing and pricing efficiencies; and identify, track and share invaluable customer behavior information. Standardization throughout our organization improves our communications, creates shared expectations, and enhances the flow of information between our divisions and with our customers. Through our standardized, global brand, we further strengthen awareness, recognition and credibility for Armstrong International, all over the world.

Positioning as a Sage Brand

At Armstrong, our heritage of knowledge and in-depth expertise reaches back more than a century and spans the globe. The wealth of information, experience and insight we have derived enables us to serve customers in a vast and expanding range of industries, in ways no other company can. This knowledge is one of our greatest strengths and it distinctively qualifies us to position Armstrong as the true sage brand.

Our Culture

At the heart of Armstrong International is a warm and generous culture, alive with creativity, intelligence and inspiration. Here, long-held traditions are cherished, dedication and humor are embraced, and an atmosphere of mutual respect is everywhere. We work hard, we work smart, and we work together to solve our customers’ problems in new and exceptional ways. Uniquely Armstrong, our culture fosters a more productive, interactive way of thinking that enriches our ability to care for our customers, just as we do each other.

Five generations of Armstrong and Bloss family leadership have reinforced a way of doing business that’s based on a way of life, centered on faith in God, family, and business—in that order. It’s simply who we are, and it means our customers can depend on us to do the right thing for them, not just because it’s good business, but because it’s the right thing to do.

Our company is guided by one fundamental rule, in everything we do: Treat other people the way you want to be treated. With that in mind, we put real effort into building strong, lasting relationships with our customers. We’re here to make things easier, and we want working with us to be an enjoyable experience, every single time.

Armstrong International: A Company United

Our Culture Card provides a touchstone of the philosophies and beliefs that unite our company. Every Armstrong employee should carry two: one for themselves, and one to share. Printed copies of the Armstrong Culture Card can be obtained from your supervisor or divisional leader.

Armstrong Culture Card PDF Download